Documented on: 2025/10/13

Keywords: Contextual Inquiry · Information Architecture · Product positioning

1. Context & Business Goals

This project focuses on the news detail page of the company website. Users land on this page after clicking a headline on the news homepage.

Each article consists of two sections discussing the same topic:

• Expert Analysis (approx. 700 words)
• AI Analysis (approx. 300 words)

The reading order is intended to be Expert first → AI second, with the AI content serving as a different perspective.

Business Objectives:

1. Deliver information on trending industry topics.
2. Showcase the AI product to non-registered users through a free demo embedded in the article. Users can click through to try the core product.
3. Build credibility by adding expert analysis on top of the original AI interpretation.

2. Problem Definition

The PM’s initial prototype used a two-column layout to display the expert and AI articles side by side.

However, during evaluation, several issues emerged:

• The layout felt dense and overwhelming for long text blocks.
• The intended reading order (expert first, AI second) was unclear.
• It was uncertain whether users actually needed frequent side-by-side comparison.

This raised key questions: