Review the current website

• crowded page, with all sections scattered across the page, no clear information hierarchy
• rich but dense information

Competitor Analysis

Industry expectations towards law firm websites

• The design/branding should be related to the firm’s practice area
• Info to prioritize:
  • CTA(often leads to contact form)

Logo Design:

• keep it simple, clean, and straightforward. Preferably with only the text: JHC

Blocker:

• Main strategic challenge: branding a multi-practice regional law firm. Can’t brand it around just one legal specialty, so instead should position around shared values, outcomes, and the kind of clients they serve.